“Self-Fulfillment” Sebagai Entrepreneurism Pelaku Usaha Mikro (Studi Kasus Warung Kopi Empat Saudara)

Authors

  • Muhamad Radhiya Rizky Raviandy Rushandy FISIP, Universitas Padjadjaran, Bandung, Jawa Barat
  • Nur Fikri Fadhilah FISIP, Universitas Padjadjaran, Bandung, Jawa Barat
  • Mohamad Yanuar Burhanudin FISIP, Universitas Padjadjaran, Bandung, Jawa Barat
  • Budiawati Supangkat FISIP, Universitas Padjadjaran, Bandung, Jawa Barat
  • Margo Purnomo FISIP, Universitas Padjadjaran, Bandung, Jawa Barat
  • Hardian Eko Nurseto FISIP, Universitas Padjadjaran, Bandung, Jawa Barat

DOI:

https://doi.org/10.25077/jantro.v24.n2.p213-223.2022

Keywords:

Self-fulfillment, entrepreneurism, entrepreneur, MSME, cultural value and meaning

Abstract

Research around the emergence of entrepreneurship usually pays special attention to aspects of motivation and driving factors that support a decision to become an entrepreneur. Self-fulfillment is one of the driving factor that is still abstract in its meaning. This article aims to provide a deeper meaning of self-fulfillment, viewed from a cultural perspective as a result and shaper of the thought process, by looking at the meaning of entrepreneurism value for an entrepreneur who runs a micro business in a coffee shop. The method used is case study with ethnography approach which utilizes participation observation on Warung Kopi Empat Saudara in Kliningan, Bandung. The study's results found that the meaning of self-fulfillment can be found and described in cultural aspects such as the fulfillment of religious and social values. The fulfillment of religious values can be found in religious freedom to pray during work, described as giving workers access to pray, honesty in business, and having muslims as workers. While the fulfillment of social values is described as helping each other, upholding responsibility to the community, and keeping life harmonious. 

Author Biographies

Muhamad Radhiya Rizky Raviandy Rushandy, FISIP, Universitas Padjadjaran, Bandung, Jawa Barat

department of anthropology

Nur Fikri Fadhilah, FISIP, Universitas Padjadjaran, Bandung, Jawa Barat

Department of anthropology

Mohamad Yanuar Burhanudin, FISIP, Universitas Padjadjaran, Bandung, Jawa Barat

Department of Anthropology

Budiawati Supangkat, FISIP, Universitas Padjadjaran, Bandung, Jawa Barat

Lecturer at Department of Anthropology, Universitas Padjadjaran

Margo Purnomo, FISIP, Universitas Padjadjaran, Bandung, Jawa Barat

Lecturer and researcher at Department of Business Administration, Universitas Padjadjaran

Hardian Eko Nurseto, FISIP, Universitas Padjadjaran, Bandung, Jawa Barat

Lecturer at Department of Anthropology, Universitas Padjadjaran

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Published

2022-12-09

How to Cite

Rushandy, M. R. R. R., Fadhilah, N. F., Burhanudin, M. Y., Supangkat, B., Purnomo, M., & Nurseto, H. E. (2022). “Self-Fulfillment” Sebagai Entrepreneurism Pelaku Usaha Mikro (Studi Kasus Warung Kopi Empat Saudara). Jurnal Antropologi: Isu-Isu Sosial Budaya, 24(2), 213–223. https://doi.org/10.25077/jantro.v24.n2.p213-223.2022

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