Dynamics of Balancing Social Welfare and Economic Benefit in Akzonobel’s CSR Governance in Indonesia

Author(s)
Rino Ardhian Nugroho (Public Administration Department, FISIP, Universitas Sebelas Maret, Surakarta, Jawa Tengah) Orcid ID
Septyanto Galan Prakoso (International Relations Department, FISIP, Universitas Sebelas Maret, Surakarta, Jawa Tengah) Orcid ID
Meisya Putri Intan Cahyani (International Relations Department, FISIP, Universitas Sebelas Maret, Surakarta, Jawa Tengah)
Listya Wahyuningtyas Putri (International Relations Department, FISIP, Universitas Sebelas Maret, Surakarta, Jawa Tengah)
Ferdian Ahya Al Putra (International Relations Department, FISIP, Universitas Sebelas Maret, Surakarta, Jawa Tengah)
Abstract

Corporate Social Responsibility has grown as an issue in corporate governance in recent years.  By having such programs, a private company might seem as having a social responsibility towards its social surroundings. In October 2020, no less than 19.056 studies had been conducted on this subject in various contexts. Even though plenty of research was conducted in the area, there is still limited understanding of how CSR helps a Multinational Company (MNC) during a crisis. This study will analyze the role of private companies (as the example is AkzoNobel) in providing for public needs while gaining economic benefit simultaneously. This study will use a qualitative descriptive method, with document analysis as a data collection technique. For analyzing the data this study will use Miles, Huberman, and Saldana’s approach to data reduction and display. The result indicates that a comprehensive CSR program combined with strong corporate culture helps an MNC in surviving its operation despite being in the middle of domestic challenges. This research may serve as a checkpoint for further study on CSR in society as one of the social-cultural issues.

Keywords
Corporate Social Responsibility; Multi-National Company; Crisis; AkzoNobel; Community Program
Klik untuk membaca artikel penuh
Pdf
References

AkzoNobel. (n.d.). Sustainability. Retrieved from AkzoNobel.com: https://www.AkzoNobel.com/en/about-us/sustainability-#tabId=item_1615296851183

Alam, A. R. (2015). Pengaruh Reputasi Perusahaan Terhadap Kinerja Pemasaran Celebes TV di Kota Makassar. Jurnal Economix Vol. 3 No. 1, 123.

Andhika, L. R. (2017). PERBANDINGAN KONSEP TATA KELOLA PEMERINTAH: SOUND GOVERNANCE, DYNAMIC GOVERNANCE, DAN OPEN GOVERNMENT (Comparative Concept of Governance: Sound Governance, Dynamic Governance, And Open Government). Jurnal Ekonomi dan Kebijakan Publik, Vol. 8, No. 2, 87-102.

Ayu, I. (2021, July 28). Menperin: Manufaktur Kontribusi 78,8 Persen Ekspor Nasional. Retrieved from bisnis.com: https://ekonomi.bisnis.com/read/20210728/257/1423085/menperin-manufaktur-kontribusi-788-persen-ekspor-nasional

Elmira, P. (2021, July 22). Pelatihan Keterampilan dan Kewirausahaan untuk Persiapkan Remaja Mandiri di Masa Pandemi. Retrieved from liputan6.com: https://www.liputan6.com/lifestyle/read/4613206/pelatihan-keterampilan-dan-kewirausahaan-untuk-persiapkan-remaja-mandiri-di-masa-pandemi

Fajri, Y. K., Khaerah, N., & Razak, F. S. (2020). Dynamic Governance Dalam Pengelolaan Ruang Terbuka Hijau Di Kota Makassar. Journal of Government and Politics (JGOP), Vol. 2, No. 2, 104-112.

Global Business Guide Indonesia. (2017). Overview of the Indonesian Paint Industry: Still Promising Despite Slowdown. Retrieved April 17, 2019, from gbgindonesia: http://www.gbgindonesia.com/en/property/article/2017/overview_of_the_indonesian_paint_industry_still_promising_despite_slowdown_11774.php

Jati, P. Y. (2022, August 23). Melalui Warna, Dulux Mengangkat Semangat Hari Kemerdekaan Indonesia. Retrieved from bernas.id: https://www.bernas.id/2022/08/153034/melalui-warna-dulux-mengangkat-semangat-hari-kemerdekaan-indonesia/

Let's Colour Project. (2017, December 16). Dulux Painter Academy adds color to SOS Children’s Villages in Jakarta, Indonesia. Retrieved April 12, 2019, from https://www.letscolourproject.com/dulux-painters-academy-for-sos-childrens-villages-in-jakarta-indonesia/

Lozanova, S. (2014, June 27). Dynamic Governance: A New System for Better Decisions. Retrieved October 12, 2020, from triplepunditn: https://www.triplepundit.com/story/2014/dynamic-governance-new-system-better-decisions/42861

Mahboob, H. D. (2011). Qualitative Research Process. Postmodern Opening, 7 (2), 143-156.

Miles, M. B., Huberman, A. M., & Saladna, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3 ed.). Arizona: Sage Pub.

Moghaddam, M. H., & Zare, A. (2017, November 29). Responsibilities of Multinational Corporations on Environmental Issues. Journal of Politics and Law, 78. doi:10.5539/jpl.v10n5p78

Murdani, A. D. (2018, Mei). Multinational Corporation. Retrieved April 17, 2019, from Portal Ilmu: http://www.portal-ilmu.com/2018/05/multinational-corporation-mnc_2.html

Nasri, K., Boubaker, H., & Dhaouadi, N. (2022). Dynamic governance of the first wave of Covid‐19 in Tunisia: An interoperability analysis. Wiley Public Health Emergency Collection, Vol. 14, No. 2, 366-381.

Pajri, E. H., & Asmorowati, S. (2018). The Move toward Dynamic Governance in Indonesian Public Service Case Study of the Dynamic Capabilities of the Immigration Office Class I Surabaya Regions in Passport Service. Proceedings of the 2nd International Conference Postgraduate School (ICPS 2018) (pp. 704-707). Surabaya: Scitepress.

Pajri, E., & Asmorowati, S. (2018). The Move toward Dynamic Governance in Indonesian Public Service (Case Study of the Dynamic capabilities of the Immigration Office Class I Surabaya Regions, in Passport Service). Kebijakan dan Manajemen Publik, Vol. 2, No. 2, 1-8.

Pamungkas, B., Warto, W., & Mugijatna, M. (2019). NEGOTIATION BETWEEN STAKEHOLDERS OF COMMODIFICATION: Roles and Impacts as Stakeholders in Tebing Breksi Prambanan. Jurnal Antropologi: Isu-Isu Budaya, Vo. 21, No. 1, 111-119.

Rachman, M., & Marsuq. (2020). The capability of Dynamic Governance Aspects of Thinking Across: Case Studies in Building and Environmental Planning in Strategic Areas. Journal La Bisecoman, 20-24.

Romme, G. (1995, August). The Sociocratic Model of Organizing. Journal of Strategic Change Vol. 4, 209-215. doi:10.1002/jsc.4240040404

Tandungan, E. S., & Parinussa, E. M. (2020). Implementation of Dynamic Governance Concept Through Discretion Policy in Facing the National Emergency of Covid-19 in Indonesia. Proceedings of the First International Conference on Economics, Business and Social Humanities. Madiun: European Union Digital Library.

UNIDO. (n.d.). What is CSR? Retrieved from unido.org: https://www.unido.org/our-focus/advancing-economic-competitiveness/competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr

Vani, R. V., & Mayarni. (2020). KAPABILITAS DYNAMIC GOVERNANCE PEMERINTAH KOTA PEKANBARU DALAM PEMBERLAKUAN NEW NORMAL DI MASA PANDEMI COVID19. Jurnal Agregasi, Vol. 8, No. 2, 145-167.

Wahyudi, A., & Kusdarini, E. (2020). Pengembangan Ekonomi Lokal Melalui Industrialisasi Tenunan Khas Bima ‘Tembe Nggoli' di Provinsi NTB. Jurnal Antropologi: Isu-Isu Sosial, Vol. 22, No. 2, 226-235.

Williams, C. (2007). Research Methods. Journal of Business & Economics Research (JBER), 5 (3), 65-72.

StatisticsStatistik Artikel

Artikel ini sudah dibaca : 82 kali
Dokumen Pdf sudah dibaca/diunduh : 2 kali